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Daily Reflection
March 30, 2026
“Effective communication is 20% what you know and 80% how you feel about what you know.”
— Jim Rohn

I think it was Mother Teresa who said people will not remember what you said, but rather how you made them feel. People may forget the facts and the words, but what stays with them is how those words were delivered.

It is often said that most of communication is not in the words themselves, but in tone and body language. When you are genuine and committed, people sense it. And when they do, the message resonates far more deeply and lasts far longer.

Think about the messages that have stayed with you.

Martin Luther King Jr.’s “I Have a Dream” speech is remembered not just for its words, but for the feeling it created. Martin Luther King Jr. inspired through emotion as much as language.

Jim Valvano’s “Don’t give up” speech didn’t introduce new knowledge, but it continues to resonate because of the emotion behind it and the way it makes people feel.

Books that touch our hearts stay with us far longer than those that simply inform us.

If you’ve ever tried to deliver a message you didn’t truly believe in, you’ve felt the disconnect. It’s harder to say, and it lands with far less impact.

Emotion inspires. Words inform.

Leadership is ultimately about influence—and those who can inspire have the greatest ability to influence others.

People don’t care nearly as much about what you know as they do about what you care about.

So today, how will you show what you care about through your communication?

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